Branding goes way beyond your logo. It's how your customer perceives you. It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan that will guide all forms of media for your business.
Having a well thought out digital strategy in advance of building your brand and website is very important because your strategy will help dictate how the site is built. When you know who you're marketing to and where you're targeting them, it makes it easier to tailor the customer experience, which will lead to better conversions and a higher ROI.
Requirements & Design
The design of your website takes several factors into account. There's the backend which focuses on the architecture and proper coding of the site to help your site rank organically in search (SEO). Then there's how the site looks and works for your prospective customers. We use the strategy and brand guide to help with these important aspects of your site.
Personalization & Automation
Unless you're Amazon, this is a relatively new term. In the last couple of years, marketing automation tools have dropped in price which makes it easier for small businesses to enter this space. We specialize in setting up automated communications to your clients that will help you win more business and enhance the customer experience.
Data & Deep Metrics
Everything we do is driven by data. So before we even engage, we will make sure you are tracking everything important to your business and that is relevant to helping convert your prospects into customers. We use tools like Google Analytics, Kissmetrics, Optimizely, Crazy Egg, Segment, New Relic and more.
The ultimate goal of any digital marketing strategy is to convert users into happy customers. We focus on using all of the tools mentioned so far- branding, website build, data collected - all to help the process of taking a user to a happy customer. We test and optimize your website to take someone through the entire sales funnel and become a part of your customer community.
What Our Clients Are Saying
Thank you for the social media guy you sent our way--he was amazing! Best advice we have ever gotten--We are very impressed and look forward to our other conversations.
VP Marketing, CCO
Active Digital turned our website into a lead machine. Not only did our traffic increase after we used their local SEO services, but we saw an increase in lead to sale conversions!
Director of Sales, CPG Event Rentals
E-Commerce website refresh project
- Website refresh which incorporated large image based navigation and was optimized for SEO
- Enhanced Sales Funnel & Automations setup
- 800 Product Data Migration
- Over 100% increase in site traffic within 1 year of launch
- 62% year-over-year increase in sales
- 600% increase in email list size
Free Digital Presence Analysis
How is your website performing? Is it generating sales? Leads? Traffic? If you feel like something is missing, let us perform a 15 point inspection on your site. We'll tell you how you're ranking in local search as well as provide you with a free report on how you fare against your competition. Schedule today- it's free, so what do you have to lose?